Social Media
Social Media can be a powerful tool for game developers. Monkey King helps build social media into the game and designs campaigns that leverage the power of peer-to-peer networking to drive the key performance indicators in the developer's favor.
- Player Acquisition
- Engagement
- Retention
- K Factor
- Lifetime Value
Incentivized Action
The key is creating a two-way dialogue with the players and incentivizing them correctly. A perfect mix of incentives increases engagement and retention. Incentives can turn a non-paying player into a recruiter. There is no better proponent for your game than a friend who already plays and loves it.